Trademarks for your Business
TRADEMARKS Trademarks for Your Business Protect your business by registering proprietary names as trademarks. If you want to protect the unique name of your business, website or domain name, logo, product or service name, or company slogan, you may wish to apply for a trademark. What Is a Trademark? According to the Canadian Intellectual Property Office: “A trademark is a combination of letters, words, sounds or designs that distinguishes one company’s goods or services from those of others in the marketplace. A trademark is unique. It is important to a company because over time, a trademark comes to stand not only for the actual goods and services you sell, but also for your company’s reputation and brand.” There are three types of trademark registrations available to protect your business name: 1. A logo trademark : protects the design element that identifies the goods or services of a business or an individual. For example, an apple with a bite...